Trade Mission Impossible? Not for FashionTT!

Port of Spain, 21st March 2022: The Trinidad and Tobago Fashion Company Limited (FashionTT) will be hosting its very first Virtual Fashion Trade Mission (VFTM) on Friday 25th March from 8 AM to 5 PM. FashionTT, in collaboration with Cardinal Services and exporTT, has developed a fun, engaging agenda with something to interest everyone. In addition to virtual designer booths, which include both static imagery and video, there will be a fashion showcase featuring Trinidad and Tobago’s top eleven designers and a laden speaking agenda featuring an address by Senator the Honourable Paula Gopee-Scoon, Minister of Trade and Industry, talks on buying trends from a senior buyer at Macy’s and some of T&T’s local fashion industry titans, including Professor Andrew Ramroop and Richard Young.

FashionTT has worked with designers over the past six years to ensure that their business operations, procedures and processes are globally competitive.  FashionTT’s 11 Global Value Chain (GVC) designers, The 1ndividual Aesthetic, The Cloth, Meiling, Charu Lochan Dass, Heather Jones, J. Angelique, Claudia Pegus, The Hideout Clothing, Genesis Swimwear, Neha Karina and Ecliff Elie, are ready to participate in this virtual trade mission for the purpose of outsourcing supply of textiles, production and direct B2B meetings with potential Buyers.

“We are so grateful for all the support we have received from exporTT, Cardinal Services, Richard Young, the designers, all the embassies and high commissions, as well as everyone who has contributed to making this mission possible! The reception to the platform thus far has been overwhelmingly positive. The use of disruptive innovation to transform local designers’ access to foreign buyers has been welcomed by the local designers, members of the diaspora community and international buyers. The virtual fashion trade mission is an essential tool used to demonstrate the offering of local designers to internationally based boutiques and department stores. Local designers have also been preparing diligently for the VFTM, many creating new content and pieces specifically for an international audience.” – Lisa-Marie Daniel, General Manager, FashionTT

FashionTT’s Virtual Fashion Trade Mission has been promoted internationally, regionally and nationally through traditional and social media.   Over the past two months, FashionTT has met with over 12 Trinidad and Tobago embassies and high commissions based throughout the world. The embassies and High Commissions have circulated the information throughout their databases and aided in the strategic targeting of buyers in host markets. In addition, the VTM has been featured in various international publications and talk shows throughout Washington DC, Texas, South Africa and Australia.

For more information on the GVC designers, visit www.fashiontt.co.tt/gvc. To keep up-to-date in what’s happening with FashionTT, follow the Facebook and Instagram pages: @fashionoftt.

 

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