MusicTT’s RVRB event was quite the Experience!

Port of Spain, 6th October 2021: The Trinidad and Tobago Music Company Limited (MusicTT) recently completed its three-day music business virtual conference which was packed with keynote presentations, panel discussions, performances and networking sessions on various digital platforms. RVRB Experience consisted of 18 events with 40 speakers from 8 different countries; Canada, USA, Dominica, Barbados, England, Costa Rica, Guyana and Trinidad and Tobago. MusicTT partnered with various organizations, both local and international, to bring RVRB Experience to life. These organizations include Motif Music Services, Kin Sound Studios, Caribbean Ideas Synapse, Koru Green Ltd, NEW FIRE Festival, Sound Diplomacy and Digipreneur Academy.

The Opening Ceremony began on day one with an address from Senator the Honourable Paula Gopee-Scoon, Minister of Trade and Industry, “As we continue to make Trinidad and Tobago a hub for the music industry in the region, it is envisaged that RVRB Experience will be the event that music professionals attend to learn about Caribbean music, discover Caribbean artistes and musicians and network with Caribbean music professionals. The Government is cognizant that the Creative and Cultural Industries are an engine of growth and development and an important driver of innovation and productivity particularly in developed countries. In this regard, the sector is being targeted through the Roadmap to Recovery Report as a pillar for economic diversification and export growth to boost competitiveness, productivity and employment in Trinidad and Tobago.”

The RVRB Experience received more than 28,100 views over the course of the three days. Those who attended were treated to insightful keynotes and well-informed and engaging panel discussions centred on the event theme, ‘The Future is Bright’. Each day focused on a different topic presented by a different keynote speaker: Rebirth and Transformation with John Arnold, Chairman, MusicTT; Data Driven Future with Keron Rose, Online Business Strategist, Digipreneur Academy and Dr. Jo-anne Tull, Academic Coordinator/Lecturer Carnival Studies Programme & Post Graduate Diploma in Arts and Cultural Enterprise Management Programme, University of the West Indies. The panels consisted of industry professionals from various countries, including local artiste, Marketing Consultant and Entrepreneur, Marcus Braveboy; Chester Wilkins, an ISRC/UPC expert from Dominica and Sonja Norwood, Entertainment Manager (Music, TV & Film), Consultant who also manages her children; Grammy winner, Brandy and Multiplatinum Artist, Ray J, USA.

Attendees took to social platforms and commented on the event boasting “insightful gems”, and having “great panels” with “great contributions”.

Melissa Jimenez, General Manager of MusicTT said, “The future is bright and we’re looking forward to it! We are humbled by the many partners and speakers that chose to be a part of this first adventure with us, seeing our vision, understanding it and saying – we want to help pave this road. We are grateful. This is the first step of hopefully many years to come, with bigger and better things in store.”

For more information on RVRB Experience, visit or follow @musicoftt on Instagram and Facebook for company updates.

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