Port of Spain, 16th 2021: The Trinidad and Tobago Fashion Company Limited (FashionTT) has been busy ensuring that designers from the local fashion industry continue to advance on the global runway. For the month of December, FashionTT will be launching a website and social media campaign for the designers in the Global Value Chain (GVC) tier of its Value Chain Investment Programme (VCIP), coordinating a Miami, Florida Trade Mission and launching the 4th edition of its LookBook.
Trinidad and Tobago’s fashion industry is on the cusp of international expansion. Local designers are prepared to transition from small scale export to larger opportunities selling to buyers’ boutiques, agents and large online retailers. FashionTT has worked with designers over the past six years to ensure that their business operations, procedures and processes are globally competitive. FashionTT’s GVC designers are in the position to fulfil larger global business orders. These 11 designers were selected by an international expert panel with the capability and capacity to compete in the international fashion industry: The 1ndividual Aesthetic, The Cloth, Meiling, Charu Lochan Dass, Heather Jones, J. Angelique, Claudia Pegus, The Hideout Clothing, Genesis Swimwear, Neha Karina and Ecliff Elie. These designers’ profiles will be available on the website FashionTT will be launching soon.
The GVC programme’s duration for each cohort is 3 years in order for the selected companies to effectively build buyer relationships and gain sustainable sales. Designers are given the opportunity to gain market access in over 7 territories annually. As part of this export support and market penetration drive, support will be provided for these designers to participate in virtual trade missions for the purpose of outsourcing supply of textiles, production and direct B2B meetings with potential Buyers.
In order to achieve this, FashionTT has formed an official partnership with sister state agency, exporTT through a Memorandum of Cooperation. exporTT will support FashionTT in the research, execution of virtual trade mission, financial support for the selection of an in-market consultant, post-mission follow-up and information dissemination.
FashionTT will be supporting GVC designers in export activity. In this regard, FashionTT is currently coordinating a Miami, Florida Trade Mission in collaboration with exporTT and the Ministry of Trade and Industry under the Export Booster Initiative. The Miami, Florida Trade Mission will take place in February 2022.
FashionTT will also be launching the 4th edition of its LookBook on Friday 17th December at 1:30 PM via IG Live on Instagram (@fashionoftt). In this edition, FashionTT focuses on the 11 GVC designers, as well as other industry stalwarts, including Professor Andrew Ramroop, who is featured on the cover. FashionTT also features a spread from attorney Jagdeo Singh adorned in a classic Maurice Sedwell double-breasted suit, illustrating the impeccable bespoke craftsmanship synonymous with the brand.
“FashionTT has been working vigorously to fulfil our mandate of stimulating and facilitating export activities for the local fashion industry. We are thrilled to work alongside such amazing local designers, as well as international business consultants, to ensure that our country’s aesthetic and talent are getting the opportunities to bloom and grow beyond our shores. We are also excited to showcase our GVC designers, and other titans in the local fashion industry, in the 4th edition of the LookBook.” Lisa-Marie Daniel, General Manager, FashionTT.
The December Edition of the LookBook, as well as previous editions, can be viewed online on www.fashiontt.co.tt/lookbook. To keep up-to-date on what’s happening with FashionTT, follow the Facebook and Instagram pages: @fashionoftt.
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